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This web site innatepotatoes.com states the following, "Industry News and Expert Commentary." We noticed that the webpage also said " Industry News and Expert Commentary." It also said " Innate has up to a 44 reduction in bruising compared to conventional Russet Burbank potatoes. The Innate Generation 1 potato benefits consumers, the environment and potato industry economics. There are three components of Innate technology transfo." The header had Simplot Plant Sciences as the highest ranking optimized keyword. It is followed by Innate Technology, biotechnology, and healthy potatoes which isn't as ranked as highly as Simplot Plant Sciences. The next words innatepotatoes.com used was plant sciences. asparagine was included but might not be viewed by web crawlers.